We started out as founders and entrepreneurs.
We never intended to become investors. 
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We started our first business in 2007, and before we knew it,
we had hundreds of employees across a bunch of companies.

Every once in a while, we'd get an email from a private equity firm.

Their emails were confusing. They bragged about their
'AUM' and 'CAGR' and dropped that they'd
gone to Harvard every third sentence.

They were aliens. We didn't speak their language.
Spreadsheet jockeys who'd never met a payroll.

Eventually, we gave in and sold one of our businesses to them.

It was a brutal six-month marathon. Piles of legal documents, constant renegotiations, and all-day meetings that
spooked our management team.

By closing, we were exhausted and barely
recognized the deal we'd originally shaken hands on.

Then we read about how Warren Buffett does billion-dollar deals quickly by keeping the process painless and promising founders to take good care of their businesses.

Nobody had done this for technology companies like ours, so we said "screw it" and decided to do it ourselves using Buffett's simple approach.