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“Tiny's given the Creative Market team a home and the resources to focus on building a great business and product. Their process is straight-forward and they mean what they say about providing autonomy to leadership.”

We have a clear thesis and we stick to it. Here’s what makes a business a great fit for Tiny.
We look for businesses that are already profitable with a track record of sustainable revenue. No speculative bets.
Network effects, switching costs, brand loyalty — we want businesses that are hard to replicate and easy to defend.
The best businesses are run by people who genuinely care. We back founders and teams who love what they do.
Software, marketplaces, communities, physical products, services — we like categories where customers care and advantages can compound.
We don't acquire companies to gut them. If the culture is great, we want to protect it and help it thrive.
We're not flipping businesses in a few years. We look for companies we'd be proud to hold for decades.
“This was our second conversation with Tiny. The first time, we chose a different buyer for another business, and the grace they showed says as much about their philosophy as how they act when things go well. We're thrilled to be partnering on a shared vision for the future of Letterboxd.”

If you know a founder who’d be a fit, send them our way. We pay referral fees on closed deals.
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